Gail Daikoku, Director of Global Influencer Marketing for SAP, gave a workshop on how to market your business. Below are some of the books she recommended and additional titles on marketing from the WVC Library.
To see her talk, and learn about the Entrepreneurial Center, visit the E-Center page.
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O’Reilly e-books require you to login to O’Reilly. The links for each book below takes you to a description of the book. Click on the "O'Reilly" link in the description. Once there, follow the instructions for creating an account in O’Reilly. Use your wvm email address to register. Detailed instructions: https://libguides.westvalley.edu/oreilly-safari
E-books from Ebook Central and Ebsco will link you to a description of the book. Click on the "Ebsco" or "Ebook Central" link in the description to open the book.
Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley, 2023. (O'Reilly)
Wise Guy: Lessons From A LIfe by Guy Kawasaki, 2019 (Ebsco ebook)
Built to Last: Successful Habits of Visionary Companies by Jim Collins, 2004. (Ebsco ebook)
Category Creation: How to Build a Brand that Customers, Employees and Investors Will Love by Anthony Kennada, 2020. (O'Reilly)
Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics by Jim Everhart, 2022. (Ebsco)
Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing by Andrew Schulkind, 2022. (O'Reilly)
Influencer Marketing for Brands by Aaron Levin, 2020. (O'Reilly)
How to Get Inside Someone's Mind and Stay There by Jacky Fitt, 2019. (Ebook Central)
The Laws of Brand Storytelling by Ekaterina Walter, 2019. (O'Reilly)
New Business, Next Steps: the all-in-one guide to managing, marketing and growing your small business by Ed Goodman and Anne Hawkins, 2015.(O'Reilly)
Get Smarter Marketing: The Small Business Owner's Guide to Building a Savvy Business by Jill Brennan, 2017. (Ebook Central)
Ultimate Guide to Email Marketing for Business by Sue Gunelius, 2018. (Ebook Central)
Dynamic Digital Marketing: Achieve Your Digital Marketing Goals and Maximize your Profits to Grow your Business by Dawn McGruer, 2020. (O'Reilly)